Subaru Canada Celebrates Record-Breaking Sales for Crosstrek and Solterra

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Subaru Canada Celebrates Record-Breaking Sales for Crosstrek and Solterra

Posted on November 20, 2024

Subaru Canada Celebrates Record-Breaking Sales for Crosstrek and Solterra

Mississauga, ON – Subaru Canada is celebrating a historic milestone this Halloween with the best year-to-date (YTD) sales for both the Crosstrek and Solterra models. In October alone, Subaru retailed 5,365 units, contributing to an impressive 29.5% increase in YTD sales over last year. With 57,857 units sold so far in 2024, Subaru Canada is just 214 units shy of matching its all-time sales record of 58,070 set in 2018.

Solterra Shines with Best-Ever October Sales

The Subaru Solterra, the brand's first fully electric SUV, achieved its best-ever October sales, reflecting growing consumer interest in electric vehicles that combine Subaru’s signature safety, dependability, and all-weather capability. Powered by 215 horsepower and 249 lb-ft of torque, the Solterra offers an exciting driving experience, with Symmetrical All-Wheel Drive (AWD) and X-MODE providing exceptional performance even in tough conditions. Whether it's navigating snowy roads or exploring rugged terrains, the Solterra is built for all kinds of adventure while still being eco-conscious.

As Subaru Canada's first electric SUV, the Solterra represents the brand’s commitment to innovation and sustainability, and it continues to impress Canadian drivers looking for an environmentally friendly yet rugged vehicle.

Crosstrek Remains a Fan Favourite

Subaru’s Crosstrek has been another standout performer in 2024. Continuing its reign as a top choice in the subcompact SUV segment, the Crosstrek was named Best Subcompact SUV by AutoTrader for the second consecutive year at the 2024 AutoTrader Awards. In addition, the model was recognized for its strong resale value, winning the Best for Residual Value in the Small SUV category at the J.D. Power 2024 Canada ALG Residual Value Awards. This marks the eighth win for Crosstrek in nine years, solidifying its place as one of the most trusted and reliable vehicles on the Canadian market.

The Crosstrek also clinched the Canadian Black Book Best Retained Value in SUV: Main Sub-Compact category for the third consecutive year, further affirming its enduring popularity and strong performance in the used vehicle market.

Looking Ahead to a Strong Finish

“Setting a year-to-date record with Crosstrek and Solterra is an amazing feat,” said Tomohiro Kubota, Chairman, President, and CEO of Subaru Canada, Inc. “We will capitalize on this momentum moving into the final two months of the year, reaching a new sales milestone for Subaru in Canada.”

As we approach the end of 2024, Subaru Canada is poised for an exciting finish, with the brand continuing to expand its offerings of reliable, innovative vehicles like the Crosstrek and Solterra. If you’re in the market for a new Subaru, head over to Subaru Canada to find out more about these award-winning models and experience the Subaru difference for yourself.

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This year’s record sales reflect Subaru Canada’s ongoing commitment to providing vehicles that are not only fun to drive but also built to perform in all conditions. Whether you’re tackling Canadian winters in the Solterra or enjoying the Crosstrek’s award-winning blend of value and performance, Subaru’s future in Canada has never looked brighter.